Data protection

3.3 Cookies

5.4 Maps

5.4.1 Google Maps

To make it easier for you to find our location, we use Google Maps, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google Maps on the basis of your consent pursuant to Art. 6 para 1. p. 1 a) DSGVO and § 25 para 1 TTDSG. Consent given can be revoked at any time with effect for the future.

The use is made to improve the offer on our website and to provide you with better customer service.

As soon as this service is called up on our site, a connection to Google is established, via which your IP address is transmitted to Google. If you are already logged in to Google, information about the search can be assigned to your user account. Please log out of Google beforehand to prevent this.

Please read here how Google complies with the data protection requirements also with regard to the transmission to the USA: https://policies.google.com/privacy?hl=de

5.5 Advertizements 

5.5.1 LinkedIn Ads

We have integrated LinkedIn Ads on our website. LinkedIn Ads is a service from LinkedIn Corporation that displays targeted advertising to users. LinkedIn Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. LinkedIn Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, LinkedIn Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identifiers such as your user agent are transmitted to the provider. In this case, your data is passed on to the operator of LinkedIn Ads, LinkedIn Corporation, Sunnyvale, California, US.

Web tracking technologies are used to create pseudonymized user profiles. These profiles cannot be linked to you as a natural person, but are used, for example, for segmentation when displaying advertisements.

The use of LinkedIn Ads is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

The concrete storage period of the processed data cannot be influenced by us, but is determined by LinkedIn Corporation. Further information can be found in the privacy policy for LinkedIn Ads: https://www.linkedin.com/legal/privacy-policy?trk=homepage-basic_footer-privacy-policy.

5.5.2 LinkedIn Insight Tag

We use LinkedIn Insight-Tag from LinkedIn Corporation, Sunnyvale, California, US, to create target groups, segment visitor groups of our online offer, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with LinkedIn Corporation. To do this, LinkedIn Corporation provides retargeting for website visitors to display targeted ads outside of our website.

LinkedIn Insight tag collects data about visits to our website, including URL, referrer URL, IP address, device and browser characteristics (user agent), and timestamp. This data is used to present anonymized reports about website audience and ad performance.

The use of LinkedIn Insight Tag is based on your consent pursuant to Art. 6 para. 1 lit. a. DSGVO and § 25 para. 1 TTDSG.

The concrete storage period of the processed data cannot be influenced by us, but is determined by LinkedIn Corporation. Further information can be found in the privacy policy for LinkedIn Insight Tag: https://www.linkedin.com/legal/privacy-policy.

5.6 Newsletter

5.6.1 HubSpot

We have integrated HubSpot Forms on our website. HubSpot Forms is a service of HubSpot, Inc. and provides marketing automation software for marketing services and products, including SEO and content creation, lead management, email marketing, and web analytics.

HubSpot Forms is used for newsletter sign-up.

To sign up for the newsletter, the data requested in the sign-up process is required. The registration for the newsletter is logged. After registration, you will receive a message to the specified email address asking you to confirm the registration (“double opt-in”). This is necessary to prevent third parties from registering with your email address.
In this case, your data is passed on to the operator of HubSpot Forms, HubSpot, Inc., Cambridge, Massachusetts, US.

We process your data with the help of HubSpot Forms for the purpose of sending the newsletter pursuant to Art. 6 para. 1 lit. a. DSGVO. You can revoke your consent at any time by contacting us or using the unsubscribe link included in each newsletter.

The concrete storage period of the processed data cannot be influenced by us, but is determined by HubSpot, Inc. For further information, please refer to the Privacy Policy for HubSpot Forms: https://legal.hubspot.com/privacy-policy.

5.7 CRM

5.7.1 Pipedrive

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact data you enter there, will be stored in our CRM software Pipedrive for the purpose of processing the inquiry and in case of follow-up questions. The provider is Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia.

We process the personal data you provide (e.g. via contact form or e-mail) for the purpose of responding to your inquiries as well as for conducting individual communication, if you so desire. Which data is collected as mandatory fields in the case of a contact form can be seen from the contact form.

The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f DSGVO. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b DSGVO. Your data will be deleted after final processing of your request, provided that the deletion does not conflict with any statutory retention obligations. If you have given your consent to use the service in accordance with Art. 6 para. 1. p. 1 a) DSGVO, this will serve exclusively as the legal basis. Consent given can be revoked at any time with effect for the future.

You can find more information on the collection and use of data by Pipedrive here: https://www.pipedrive.com/en/privacy

5.8 CDN

5.8.1 Rocket CDN

On our website we use the content delivery network Rocket CDN of AS WP MEDIA., One 18/20 rue Tronchet, 69006 LYON, France.

Rocket CDN is used in the interest of high availability and performance of our website and to ensure a consistent presentation. For this purpose, your browser connects to the servers of AS WP MEDIA, whereby your IP address and, if applicable, browser data and your user agent are transmitted to AS WP MEDIA. For this purpose, AS WP MEDIA uses the infrastructure of OVH SAS, which exclusively operates servers within the EU.

We use the CDN on the basis of Art. 6 para. 1. p. 1 f) DSGVO. Our legitimate interest is to be able to effectively play out services on our site.

Further information on data protection can be found at https://rocketcdn.me/legal/

6. Tracking

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about the use of this website by visitors to the site may be transmitted to and stored by Google on servers in the United States.
Through the use of Google Analytics, other Google services may be loaded. We have no influence on this.
We use Google Analytics on the basis of your consent pursuant to Art. 6 para 1. p. 1 a) DSGVO and § 25 para 1 TTDSG. Consent given can be revoked at any time with effect for the future.
We use Google Analytics to operate our website economically.
Google generally bases transfers of EU data to the USA from 12.08.2020 on standard data protection clauses of the EU Commission.
https://privacy.google.com/businesses/compliance/#!#gdpr
We have activated IP anonymization on this website (anonymizeIp). However, this means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent the transfer of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plugin or within browsers on mobile devices, you can click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete the cookies in your browser, you must click this link again): 

7. Storage period

Unless specifically stated, we store personal data only as long as necessary to fulfill the purposes pursued.

In some cases, the legislator provides for the retention of personal data, such as in tax or commercial law. In these cases, we only continue to store the data for these legal purposes, but do not process it elsewhere and delete it after the legal retention period has expired.

8. Your rights as a data subject affected by data processing

According to the applicable laws, you have various rights regarding your personal data. If you wish to exercise these rights, please send your request by e-mail or by post, clearly identifying yourself, to the address mentioned in section 1.

Below you will find an overview of your rights.

8.1 Right to confirmation and information

You have the right to receive clear information about the processing of your personal data.

In detail:

You have the right to receive confirmation from us at any time as to whether personal data relating to you is being processed. If this is the case, you have the right to request from us free information about the personal data stored about you, together with a copy of this data. Furthermore, you have the right to the following information:

1. the purposes of processing;
2. the categories of personal data processed;
3. the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organizations;
4. if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
5. the existence of a right to obtain the rectification or erasure of personal data concerning you, or to obtain the restriction of processing by the controller, or a right to object to such processing;
6. The existence of a right of appeal to a supervisory authority;
7. if the personal data is not collected from you, any available information about the origin of the data;
8. the existence of automated decision-making including profiling pursuant to 22Abs. 1 and 4 DSGVO and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for you.

If personal data are transferred to a third country or to an international organization, you have the right to be informed about the appropriate safeguards pursuant to Article 46 of the GDPR in connection with the transfer.

8.2 Right to rectification

You have the right to demand that we correct and, if necessary, complete personal data concerning you.

In detail:

You have the right to demand that we correct any inaccurate personal data concerning you without undue delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete personal data – also by means of a supplementary declaration.

8.3 Right to erasure (“right to be forgotten”)

In a number of cases, we are obliged to delete personal data relating to you.
In detail:

Pursuant to Article 17(1) of the GDPR, you have the right to request that we erase personal data concerning you without undue delay, and we are obliged to erase personal data without undue delay, if one of the following reasons applies:

1. the personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
2. you revoke your consent on which the processing was based pursuant to Art. 6 (1) p. 1 a) DSGVO or Art. 9 (2) a) DSGVO and there is no other legal basis for the processing.
3. you object to the processing pursuant to Art. 21 (1) DSGVO and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) DSGVO.
4. the personal data have been processed unlawfully.
5. the erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which we are subject.
6. personal data has been collected in relation to information society services offered in accordance with Art. 8(1) DSGVO.

If we have made the personal data public and we are obliged to erase it pursuant to Article 17(1) of the GDPR, we shall take reasonable measures, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers that process the personal data that you have requested erasure of all links to or copies or replications of such personal data.

8.4 Right to restriction of processing

In a number of cases, you are entitled to request that we restrict the processing of your personal data.

In detail:

You have the right to request us to restrict processing if one of the following conditions is met:

1. the accuracy of the personal data is contested by you for a period of time which allows us to verify the accuracy of the personal data,
2. the processing is unlawful and you have refused to erase the personal data and have instead requested the restriction of the use of the personal data;
3. we no longer need the personal data for the purposes of processing, but you need the data to assert, exercise or defend legal claims; or
4. you have objected to the processing pursuant to Article 21 (1) DSGVO, as long as it has not yet been determined whether the legitimate reasons of our company outweigh yours.

8.5 Right to data portability

You have the right to receive, transmit, or have us transmit personal data concerning you in machine-readable form.

In detail:

You have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format, and you have the right to transfer this data to another controller without hindrance from us, provided that:

1. the processing is based on consent pursuant to Art. 6 (1) p. 1 a) DSGVO or Art. 9 (2) a) DSGVO or on a contract pursuant to Art. 6 (1) p. 1 b) DSGVO and
2. the processing is carried out with the help of automated procedures.

When exercising your right to data portability pursuant to paragraph 1, you have the right to obtain that the personal data be transferred directly from us to another controller, to the extent technically feasible.

8.6 Right to object

You have the right to object from a lawful processing of your personal data by us, if this is based on your particular situation and our interests in the processing do not prevail.
In detail:

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Article 6 (1) sentence 1 e) or f) DSGVO; this also applies to profiling based on these provisions. We will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If personal data are processed by us for the purpose of direct marketing, you have the right to object at any time to processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) DSGVO, unless the processing is necessary for the performance of a task carried out in the public interest.